Ciao Bella!

Spot Changing: Versace for H&M

Follow my blog with BloglovinVersace has left the building. Yesterday, the Professor and I stumbled across H&M's latest fashion collaboration- Versace for H&M.  Versace-wannabes traveled and even camped for a Donatella fix at at Porta di Roma's H&M shop.  There was laughing, crying, hugging and fighting as everyone tried to get the black leather studded jacket or even a small purse within a ten minute time frame.   Shopaholics excitedly  shared with me what they bought, what time they arrived and how much fun they had.  Oddly enough, I knew how they felt, though for me it was a subzero sleep-over for Prince's Emancipation tour tickets outside of a surban video shop.

Like couture collabs over the past few years (think H&M Lanvin, Gap Valentino and Target Missoni), Versace for H&M is irony at its most fashionable: Italian haute couture in a low-rent frock shop . . .all'italiano.   Though one might think these collaborations are contrary to bella figura- beautiful, tasteful presentation and thus deliberately avoiding any suggestion of discount, cheap or short cut--  their utter trendiness is by definition perfectly Italian.   They are multi-faceted couture adventures where stylists intepret audience through mass marketable clothing (in this case Versace for H&M is more of a "best of"-for-the-masses) and the eager audience fights fights for its right to swipe the credit card.   A kind of art/fashion happening.  Adding to the irony are the invitation-only parties for fashion editors, writers, bloggers and other VIPs worthy of pre-sale purchase.  And of course, the velvet rope we saw at H&M's store entrance.

Did I bring home any Versace? Not even a  box, which is what I really coveted.

Here's a peak at my  Instagram posts #VersaceforHM and #HMVersace, Rome:

[slideshow]

The fabulous Versace for H&M film

[youtube http://www.youtube.com/watch?v=gkXTI-2ZGyA]