Every want to be in a national ad campaign? I never thought about it until an early September 2016 call asking me to share my passion for digital technology as an ambassador for Italian brand Unieuro and its project #HumansofTechnology. Unieuro wanted me as the face of travel journalism and digital media, a kind of digital multi-tasker of the travel kind, along with fabulous digital innovators including BASE jumper Roberta Mancino, DJ Ema Stokholma, food blogger Lisa Casali, band and the Voice judges Elio e Le Storie Tese, e Youtuber and gamer mistress La SabriGamer. Did I jump at the chance? Well, let's just say I tiptoed and grabbed the flipside of my culture coin, Darius, whose creative mix of archaeology, cultural heritage and digital media has made the classics contemporary.