Ciao Bella!

#Girlisthenewtime, a women-only Empty event at La Galleria Nazionale for Museum Week

Girls, girls, girls....  What happens when a gang of girls hang out at in an empty art gallery?  That's the question we threw out for Museum Week 2017 at La Galleria Nazionale, in a collaboration instameet #GirlisTheNewTime with myself and GirlsInMuseums.  We brought together approximately 16 women whose single prerequisite was passion for the arts and giving them full reign of the museum including Conversation Piece (the latest exhibition) and behind-the-scenes of Body to Body, a capsule show focusing on 15 female artists' perspective on feminism.  

What is the purpose of the Empty, you may ask? For me, any opportunity to bring people inside an Italian museum, gallery or cultural site is an opportunity to inspire dialog that spreads outside of the museum and inspires visitors to come back inside.  Italy has an incredible wealth of cultural sites, but many get an unwarranted wallflower as more popular museums (hey, Uffizi and Musei Vaticani) are bucket list must sees.  I am to change that, or at least make a little dent by bringing Italy's museums to your small screens.

As a participant, I tend to take a roll of art voyeur and I've noticed in my photos that art work takes center stage and the viewer is simply a supporting role.  It makes sense, I love art. (And, Yes, I will lurk for what seems like hours by a favorite painting or sculpture, waiting to catch the right moment).  For #GirlIsTheNewTime, I set out to be, well, decisive and take individual (or small group portraits) of each participant where I would capture the vibe of each woman, and let art work - whether partially in frame or out - be a cultural background.  I wanted to force dialog between myself and each participant, a technique I've honed over the years of being extremely shy.

A week dedicated to women and museums is not enough.  Nor are Emptys, but I do think continuing the dialog on the importance of women in the arts is fundamental, and even more so, the dialog about the female communication.  Do I think that the dialog that women have with art is any different from that of a man? I couldn't tell you, I am so XX, but I do think the dialog among women is complicated.

Scroll down, catch up on all the scenes from #GirlIsTheNewTime in Instagram and in my VSCO journal.  Thank you to all the participants who patiently allowed me to push them around the galleries in search of a great vibe.

Wanna join us? For more info, here's where and how I started in 2014 and how it has spread from La Galleria Nazionale to Milan's La Triennale and GAM, back to Rome and the Vatican. Email me at erica@ericafirpo.com