TRAVEL

Perfect Fit: Cool Blue Jeans Found in Amsterdam {Shopping}

Amsterdam's denim appreciation fair, Denim Days. Photo courtesy of Denim Days.

Who knew that Amsterdam was a hub for denim aficionados? Erica Firpo, Fathom's Rome-based contributing editor, shopped hard (and happily) for the blues.  Fathom May 2018.

AMSTERDAM — I am going to be honest. In all these years in Europe, including the requisite study abroad months of debauchery, I never experienced Amsterdam. Nope, I never met up with all my college friends for a long and deliberately forgotten weekend, and sorry, Professor Minott, I never bought a ticket just to see my coveted Dutch Masters. For some reason, I am missing the genes that drive one to The Netherland’s naughtiest city which almost everyone whose adolescence pre-dates Weeds and legal dispensaries has.

Maybe I don’t have the genes. But I did get the jeans.

Design vibes at Hotel Pulitzer. Photo courtesy of Pulitzer Hotel.

Backstory: It’s late November and my friend Sarah decides it’s about time I see the Night’s Watch in person. She also needs to top up her CBD oil supply. We decide to go Dutch, splitting the trip down the middle, including our king-sized bed at Hotel Pulitzer, the most stylish labyrinth I’ve ever seen.

The canal-side Pulitzer is like a very cool Escher painting, a composite of 25 townhouses restored to show off their glorious 17th and 18th century architecture. (And yes, the original family was related to the prize-giving family). You get the vibe as soon as you walk in: the Pulitzer is saucy. Dark indigos and an open lobby area stretch to a garden and more canal houses, with gorgeous design furniture and clever contemporary art inspired by Dutch masterpieces. Ground level, there’s the gorgeous, Scandi-chic restaurant Janz and very sexy Pulitzer bar. The Extraordinary suites are hot, in particular, the music collector’s suite which has a wall of wacky 1970s, ‘80s and ‘90s record covers, but we climb our way through a wooden stairwell to a canal-facing suite on the top level of one of the original townhouses. Cyclists pass below, it’s raining, and I could leave it at that — but we have plans.

Da Straatjes shopfronts. Photo by Erica Firpo

It’s good to have plans in Amsterdam, and even better to forget about them, which we learn as soon as we start walking around the city. Amsterdam is like an organized Venice, neighborhoods around canals and canals around neighborhoods. The Da Straatjes (the 9 streets) easily becomes our neighborhood, and we only leave it for the Rijksmuseum and Boerejongens. The 9s is a busy area, packed with strident bicyclists, unaware tourists, school children, and residents. Design shops, vintage shops, and food shops are tucked away on cobblestoned streets. Sarah and I decide we’re coming back to upgrade our lives (and I do just a month later). We want cool, Dutch designs in our homes from the amazing furniture to the Cool Club playing cards. We want to be styled by any of Amsterdam’s designers, from Dutch streetwear to Netherlands minimalism. We want cat socks and personalized perfume. But more than anything, I want to be decked out in denim.

Amsterdam is one-third of the denim city triumvirate, along with Tokyo and Los Angeles. Beautifully curated denim boutiques are everywhere. So many labels are born and headquartered here; the city hosts Amsterdam Denim Days, a jeans-centric fair, and Amsterdam is home to the world’s first Jean School. Jean-lovers, bookmark this Denim map by Amsterdam Denim for where to find the best of the best in Amsterdam.

Scandi-style means denim-on-denim. Photo courtesy of Denim Days.

Aside from the jeans, my other favorite finds in Amsterdam:

Athenaeum Boekhanel, not in the 9s, but that doesn’t matter. This is could be the best magazine shop in Europe. Hundreds of publications from standard newsstand fare to those gorgeously-produced and hard-to-find ‘zines.

Mendo, the ultimate art/coffee table book shop with every single beautiful art book you have ever coveted: Taschen SUMOs, Phaidon food books, limited editions, everything. Apparently, you can order the entire library of books in one click on their website, no questions asked. I can’t even fathom that possibility.

Coffee-table books to bring Amsterdam vibes home. Photo courtesy of Mendo.

Cowboys2catwalk for Acne Studios, Comme des Garçons, Lemaire. Yes, it’s high-end fashion but it’s all about the selection.

Frozen Fountain, an Amsterdam-townhouse stripped down and filled with design furniture, knickknacks, games. All are incredibly stylish.

Lekker, eye candy for cyclists. Retro-inspired luxury two wheelers and plenty of accessories.

Rain Couture, because it rains a lot in Amsterdam. No surprise that the inventive Dutch have made good-looking, well-priced rain coats for all seasons, of course.

Bar Centraal (not even remotely near the 9s). My friend Sarah is a natural wine fanatic, and she should be because she’s a sommelier who organizes wine adventures (among other things) in Georgia and Rome. Bar Centraal was the only place we could not miss — a tiny local bistro bar, the menu is modern Dutch tapas with lots of great natural wines.

For a better versed Amsterdam, the peripatetic Frankie Thompson narrows down her home base in a series of city-centric articles on her site As the Bird Flies.

Why We Are Going to Amsterdam This Spring

This article originally appeared in Forbes Travel, February 2018.

Rijksmuseum. Credit: Koen Smilde Photography

Amsterdam has always been pretty high on the travel bucket list for backpackers and studying-abroad weekenders, thanks to an epic party scene just as colorful as its tulip varietals. But it’s time to forget that old reputation. The capital city of the Netherlands is in the midst of 21st-century Golden Age, which is why we’re headed there this spring.

A culture time warp

Though often eclipsed by its other European counterparts, Amsterdam is a must-visit destination for art aficionados. The Netherlands was the center of the 17th-century art scene, immortalizing painters like Rembrandt, Vermeer and Hals, and laying down the foundation for modern masters like Van Gogh and Mondrian.

The city is lined with museums and galleries that are filled with beautiful Baroque still lifes and landscapes, but the best place to start is the Rijksmuseum, the queen mother of Amsterdam’s museums for its impressive collection of works by the Dutch Masters.

Once you’ve completed your introduction to the capital’s cultural past, simply walk out the front door to explore the famed Museum Quarter, a microcosm of art with a choose-your-own-genre vibe. On either side of the boulevard, you can step back in time.

The futuristic Van Gogh Museum brings you into the world of The Starry Night painter and his contemporaries, while Moco keeps you firmly in this century with its rotating collection of Banksy works and complimentary exhibitions. For more modern pieces, stop by the Stedelijk Museum, which focuses on contemporary art and design.

Shopping in Amsterdam. Credit: Merijn Roubroeks

Shop till you drop

You know that perfect pair of seamless leisure trousers or the timeless end table you’ve been looking for? They are both in Amsterdam, a city of industrial and inventive creatives who are helping to transform it into the next global shopping destination.

If you only have a weekend, start out in the De Negen Straatjes (the Nine Streets), a hamlet in the historical center lined with beautifully curated boutiques and galleries filled with vintage to cutting-edge items. Must-visits for fashionistas include the sustainable denim shop DenhamRain Couture for fabulous wet-weather gear and the nearby Museum of Bags and Purses.

Other stylish shops along this popular retail avenue include Mendo, a bookstore for all your coveted artsy editions; The Frozen Fountain for one-of-a-kind Dutch design; Lekker for luxury retro bicycles; and the self-explanatory Likestationery.

Flower Power. Credit: Keukenh of Holland

Color Me Spring

Amsterdam in the spring is all about color. From March 22 to May 13, nearby Keukenhof is a flower frenzy with more than 800 varieties of tulips — totaling more than 7 million bulbs — exploding in full bloom across one of the largest gardens in the world.

On April 21, the flower parade of Bollenstreek heads out for a 25-mile road trip from Noordwijk to Haarlem, stopping in Keukenhof. Think of it as the floral answer to New Orleans’ Mardi Gras, where colorful floats decorated with hyacinths, daffodils and tulips (of course) promenade through the gardens. Go Dutch and take the train — Keukenhof is an easy 50-minute ride from Amsterdam’s central train station.

Spring progresses from a technicolor explosion to a single-hued celebration with oranjegekte (orange madness) on April 27 for Koningsdag, the city-wide party also known as Kings Day. Europe’s largest open-air festival, King’s Day celebrates the birthday of Dutch King Willem-Alexander with concerts, parties, events and street markets, all day and night.

The 24-hour extravaganza keeps the city at a standstill, both on land and in the canals, so the best way to avoid the pedestrian crunch is to hop on a party boat. If you’re staying at the nearby Pulitzer hotel, take advantage of the revelry by reserving a few hours on the property’s wood-paneled vintage saloon vessel.

Conservatorium. Credit: Conservatorium

Where to Stay

There are so many incredible hotels in Amsterdam that it’s hard to choose. But if the focus is a weekend of full art immersion, book a room at the Conservatorium, a neo-Gothic red brick monument and former music conservatory. Along with the ideal address near the Museum Quarter, this luxe lodging is an Instagram-perfect mash-up of Italian design and Dutch minimalism.

After a day of exploring the city’s cultural highlights, be sure to treat yourself to some time in the Akasha Holistic Wellbeing Centre, the hotel’s subterranean spa.

Culture may be king, but if your ideal weekend is all about Amsterdam, drop your bags at Pulitzer, a canal-side hotel in the Nine Streets neighborhood. Made up of 25 restored townhouses from the 17th and 18th centuries, the property is the most stylish labyrinth you’ll set foot in. Escher-like staircases transport you through the hotel to jewel-toned rooms of indigos, emeralds, garnets and amethysts.

When you’re ready to explore beyond your personal space, check out the see-and-be-seen scene at the gorgeous, street-side Pulitzer’s Bar, a sultry art-deco-inspired speakeasy.