Follow my blog with BloglovinVersace has left the building. Yesterday, the Professor and I stumbled across H&M's latest fashion collaboration- Versace for H&M. Versace-wannabes traveled and even camped for a Donatella fix at at Porta di Roma's H&M shop. There was laughing, crying, hugging and fighting as everyone tried to get the black leather studded jacket or even a small purse within a ten minute time frame. Shopaholics excitedly shared with me what they bought, what time they arrived and how much fun they had. Oddly enough, I knew how they felt, though for me it was a subzero sleep-over for Prince's Emancipation tour tickets outside of a surban video shop.
Like couture collabs over the past few years (think H&M Lanvin, Gap Valentino and Target Missoni), Versace for H&M is irony at its most fashionable: Italian haute couture in a low-rent frock shop . . .all'italiano. Though one might think these collaborations are contrary to bella figura- beautiful, tasteful presentation and thus deliberately avoiding any suggestion of discount, cheap or short cut-- their utter trendiness is by definition perfectly Italian. They are multi-faceted couture adventures where stylists intepret audience through mass marketable clothing (in this case Versace for H&M is more of a "best of"-for-the-masses) and the eager audience fights fights for its right to swipe the credit card. A kind of art/fashion happening. Adding to the irony are the invitation-only parties for fashion editors, writers, bloggers and other VIPs worthy of pre-sale purchase. And of course, the velvet rope we saw at H&M's store entrance.
Did I bring home any Versace? Not even a box, which is what I really coveted.
Here's a peak at my Instagram posts #VersaceforHM and #HMVersace, Rome: